BioAge is a measurement of a person's 'real' or 'biological' age telling your client how well they are performing for their years.

BioAge is cutting edge health and fitness software that harnesses the latest findings of behavioral psychology to help increase motivation and exercise adherence and therefore client results. It does this by facilitating what we call self determination, which is necessary for sustainable behavior change.

Find out ‘How it Works’ for more details.

BioAge therefore improves member retention as clients tend to be more driven to lower their biological age which in turn builds self efficacy and creates a positive cycle of actions and results. It is also a revenue generator as it enables you to sell in individually and clients who’ve had one biological age test will want to come back for more and track their progress.

It’s also a differentiator for your business because you’re talking about something that we all know is healthy and that it's what people desire so is different from the normal messages about fitness and weight loss. If you are a Club or Gym, it also allows you to track client results through our powerful corporate management portal. If you have several clubs, you can compare club by club and even drill down to trainer by trainer to see who is providing the most tests and who is getting the best results over time.

Through an in-depth look at the statistics, we can enable you to generate powerful marketing messages. We can actually track the average reduction in biological age of clients who re-take the test and we can then drill down to individual parameters such as blood pressure and cardiovascular fitness and show improvements over time which gives you a very powerful tool to market your personal trainers. Your message could be that by joining your club, people take on average 5 years off their biological age. If your trainers are getting better results, you can advertise this, helping to facilitate a greater uptake of personal training as people get motivated by getting better results.

It’s a great corporate health tool and we can actually tailor these assessments client by client or corporate by corporate. If you have more than one type of client as most of us do, then we have a range of tests and you can pick which one actually suits you best. There are four different tests in BioAge. We have a standard test that requires minimal equipment and many of the tests are familiar to health club chains. Or, if you want to be more clinical, we can take all of the standard tests and add in some very relevant blood measures as shown to give a more clinical result. If you have clients who are more interested in strength and hypertrophy, we have a BioAge test that is specific for that. Lastly, we have a test specific for sports performance.

Finally, there is the ability to create custom reports, with your own logo and branding so the reports that you get are relevant to your health and fitness facility.

For further information please use our Contact form or find out How it Works.

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